With the reach of more than 1 billion monthly active users who spend an average of about 53 minutes per day on the app, Instagram has become one of the most important marketing channels for brands on the Internet, and the goal of increasing Instagram followers has become an endeavor for many brands.
And when you know that 81% of these users rely on the Instagram application to buy their products and get any service they want, what are you waiting for until the marketing investments of your business are directed towards Instagram?!
Instagram has grown to become more than just a social media for sharing photos and videos with friends and family.
Today, according to Hootsuite, there are more than 25 million businesses using Instagram, and this rate continues to grow year after year.
In this new guide through the ExpandCart e-commerce blog, we will go along and show: the best and most prominent ways that you can follow in order to increase Instagram followers,
the most important tools that help you achieve this effectively and professionally.
The importance of increasing followers on Instagram to serve your brand and the products and services you provide. The most important statistics and figures for the Instagram platform 2021. Let's continue… go rewards.
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Where brands find on Instagram a way to achieve their marketing goals and the availability of many success factors such as the possibility of gaining a large number of followers and customers, which are one of the most important factors for the success of your business, freer service instagram.
Therefore, one of the most important goals that commercial accounts seek to achieve is to increase Instagram followers to take advantage of the many features that they enjoy as the number of followers increases through the account.
Although the goal of increasing Instagram followers is difficult or requires a lot of work and effort, it is not impossible.
Below we mention the top 20 effective strategies that experts and online marketers have come up with to easily increase Instagram followers for your business, whatever industry you are in.
1- Create a clear marketing strategy
If you want to get more Instagram followers, you should clearly define a marketing plan for your Instagram account, i.e. define your goals on the network.
And answers all questions;
Who is your target audience How old are they?
Where do they live? What are they doing?
When and how do they use Instagram?
What are the strengths, weaknesses, and challenges?
What story do you want to tell?
You should also ensure that your goals on Instagram align with your broader marketing goals.
Another effective tactic is to position your brand in an ambitious way, displaying your lifestyle or the achievements of your customers, maintaining the brand's personality, visual appearance, and story, and your posts should be easily distinguishable and quickly readable.
2- Create and improve your professional profile
Your Instagram profile is the first and most important way to leave an impression or an image of your brand and what you offer, so you should take care of preparing it professionally and filling it with the most important information that the audience needs to know and the followers need to read and motivate them to follow you when they visit your account via Instagram, that is, try to give them a reason A strong and exciting motivation to choose to follow you.
One of the most important things to consider when creating your brand profile is to make sure you use and write your brand name correctly, and use its logo as the profile picture.
Make sure your account information is public so that it can be seen by any visitor and any customer to whom your account appears.
Fill in the resume with information about your brand such as the geographical location, what it is distinguished by offering, what are the competitive advantages that distinguish it from your competitors, and what is your business vision, all of which will contribute and give the audience a reason to press the follow button in the first place or not.
3- Ensure the presence of the Instagram account on other means of communication
This point is one of the most important points, which is the spread, that is, making the Instagram account available and easy to access by publishing the link of your page on the social networking sites Facebook and Twitter, so that you can reach all categories of the target audience community.
Share a link to your Instagram profile, and motivate your existing social followers to check it out. You can also highlight some of the best Instagram posts on your other channels. By using paid ads to ensure that more of your followers follow on Instagram.
4- Promote your Instagram account
There are many communication methods that can be used to increase Instagram followers including sending the Instagram page link via your email and online newsletters, this will ensure that people who are already connected with your brand online can find you on other social networks.
And don't rule out offline tools like product packaging, business cards, or signage at an event or store.
For example, at the launch event in New York, the Weddington Way clothing company distributed brochures bearing social media addresses and asked attendees to share links to the company's pages, and a bridge of communication with the company and the attendees' followers developed between the attendees.
5- Publishing high-quality, professional visual content
Instagram is the most powerful platform for displaying and sharing images around the world, so it is not correct to publish any image that does not meet the quality and professional standards that suit Instagram and its followers.
And in order to have this feature, do not hesitate to hire experts in photography to photograph your products or portray what expresses the services that your brand provides to its audience, as your followers will not forgive you for seeing inappropriate visual content at all.
And make sure that the images are suitable for followers of any browser, whether via a computer or a mobile phone, and I know that statistics and numbers remind us that more than 90% of Instagram followers browse through mobile phones.
You may be wondering how the quality of the photos will attract new followers?!
When shopping online, Al Ain takes the purchase decision before the purchase motive itself, as the quality and accuracy of the images will leave a huge and distinctive impression on your brand from the first visit of the audience to your brand account, and it will attract the audience naturally and amazingly to follow you and acquire these products or benefit from this service on Immediately.
6- Use the appropriate hashtag for your business
The hashtag is one of the most powerful and most important means on social media platforms, especially Instagram. By using it, you can reach the largest possible number of people who show interest and are actually looking for the products or services that your brand offers and the content that you publish and display through your daily posts on Instagram.
The more hashtags related to what the audience is already using in search, the higher the number of audience and people expected to reach them, and you will have a large and huge segment of the audience and followers for your brand.
searching the tab using a hashtag will show you all the hashtags and hashtags related to what you searched for. For example, when you search using the hashtag #Eyeliner, it will show you other directions from this hashtag such as (##Waterproof eyeliner – #waterproof eyeliner liquid) and this will It helps a lot in getting to know what the audience is really looking for and what their needs are.
Create your own hashtag that will motivate your audience to share images related to your brand.
Don't get distracted, Instagram stats and insights say that using an unlimited number of hashtags distracts your audience and dilutes your message.
What are the best tools to get the Instagram hashtag?!
There are several ways and tools by which you can get the most powerful hashtag on Instagram according to your industry, online business, and audience.
All hashtag
RiteTag
Instavast Hashtag Generator
HashMe
Hashtagify
7- Follow the influencer marketing strategy
Although this method is somewhat expensive, it is one of the most prominent strategies that will achieve what you want in a quick time is the use of Instagram influencers and celebrities, as they have a huge number of followers through their own accounts and have the ability to convert public opinion towards a particular brand, whether to Positive or negative.
If you apply this strategy properly, you will benefit from many benefits that will accrue to you even in the long run, in addition to increasing the number of followers of your account via Instagram, for example, you will enjoy a noticeable increase in sales rates, and increase conversion rates to your online store, and thus you will reap a lot of money. Revenue and profits generated from this.
But there are some things that you need to consider when choosing the influencer that you will partner with, and the most important factor in choosing a suitable person who is really interested in the industry in which your brand operates.
For example, if your brand sells hair care, cosmetics, and skincare products, you will have to search for the most famous and prominent celebrities in these fields, such as girls who write blogs about beauty and skin, doctors of skincare, hair, and dermatology or plastic surgeons, and don't worry you won't have to long In the search you will find many, many of these and they are constantly growing.
Another thing that you have to consider is that this person’s account, of course, includes a large number of followers who are already interested in his content, and you can notice this through their comments and interaction through his personal account.
8- Don't miss the trends
None of the social media platforms today pass without a new trend appearing on a daily basis, but it is possible that more than one trend appears on the same day, and in order to ensure interaction with your current followers and try to gain more followers, you must subscribe to these trends, but of course what suits your brand and what you offer Of products or services.
And do not try to participate in a thorny trend or touch humanity in any way so as not to be attacked by followers, and instead of gaining new followers, then you will gain enemies and lose your followers as well, so make sure that the trend is loved by everyone and different types of the audience participate in it Without causing harm from any direction.
One of the most famous and best sites that allow you to see the trends first-hand is Trends24. Once you visit the site, you can choose the country you want to see its trends and then know it directly from the beginning of its appearance.
9- Continuity
Page activity is one of the most important means to maintain fans constantly, so you must constantly communicate with followers by responding to their comments and posting different pictures every day.
A Tailwind analysis found that posting daily will “increase the number of followers four times as fast as they post less than once a week.”.
10- Crown famous people or places in order to serve your goals
This method differs from the use of a celebrity. In the first case, you will need to pay a fee in order for the contracted person to advertise and promote your brand and business of products or services, but in this way, you do not need to agree with a person or pay any money, but rather You can do it in very simple steps:
If your brand offers products to be sold as merchandise to the public, of course, these products need to be photographed professionally and of high quality in order to be suitable for being published on the Instagram platform, the first platform for publishing photos and videos, so all you have to do in this case is to photograph these products in a public and famous place Instead of being photographed traditionally in a studio or in a company.
After photographing the products and when they are published, you can then point to this place and thank him or mention that the photo session took place there, and therefore you will at least gain an audience and followers of this place and they will be interested in visiting your account and seeing the nature of the products that were photographed and thus following you.
How to increase Instagram followers now:
You will click on the link at the end of the post, then a page will appear that waits 10 seconds and then you will go to the link in which the site is used. Open and wait again (5 minutes) to get followers again and so on, my friend.
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